Thursday, February 09, 2017

Lexus "Love Letter"

Mill+ directors Alex Maxwell and Jeffrey Dates joined forces with DenstuBos to bring this futuristic and nostalgic commercial for Lexus to life.

Lexus "Love Letter" from J Dates on Vimeo.

Alex and I were asked by DenstuBos to imagine the near future and how things we take for granted soon could become lost. Shot by DP: Adam Carboni in and around Santiago, Chile to find these amazing locations!

 The termination of the past is reflected on by our elder driver as he looks back on his youth with fondness and remembrance of a life well lived. The thought being, enjoy your thrills now, they may not last forever.

Thursday, September 15, 2016

Ikea Evolution

Worked again with the team over at Leo Burnett Toronto for this mood piece for Ikea. It was a joy to design and shoot the concept around the evolution of Ikea design.

Ikea Evolution from J Dates on Vimeo.

Mill+ Director, Jeffrey Dates worked closely with Leo Burnett (Toronto) to create a mood piece celebrating IKEA’s 40th Anniversary in Canada. The spot inspires Canadians with new product designs to live a better everyday life.

Jeffrey was able to conceptualize the script to make “each piece feel heroic and have portraiture while the furniture was being constructed. The story concluded with the complete space being happily lived in and enjoyed."

Thursday, September 08, 2016

The MOTO Z Triptic

So over the last couple of months I worked with Ogilvy to direct a series of Moto-Z spots for their new line of peripherals for the phone.  They were fun little vignettes that tied closely with the Moto branding.  Live action 'diorama's' were shot to give the illusion of a tiny world in your phone.

Mill+ Director Jeffrey Dates worked closely with Ogilvy to curate three spots launching the newest modular smartphone from Motorola, the Moto Z with Moto Mods. The Moto Mods include the Moto Insta-Share Projector, Incipio offGRID(TM) Power Pack, and JBL SoundBoost Speaker. CG Components were specifically designed for each mod by Mill+ Head of Design, Mario Stipinovich which were elegantly combined with live action elements to bring the final spot together. 

Monday, August 15, 2016

Ford Fusion "Instincts"


Mill+ teamed up with Zubi Advertising to create Ford’s latest commercial ’Instincts’. The dynamic ad, directed by Jeffrey Dates out of Mill+, features a host of CG visuals, including a CGI photo-real car.

A couple of months back I shot this spot with Zubi for the Ford Fusion.  Shot by Magdalena Gorka and Post by the Mill, I'm thrilled with how it turned out!  I hope you Enjoy.

Ford Fusion "Instincts" from J Dates on Vimeo.

Thursday, June 02, 2016

Valspar's Zen

Valspar Renew :15 from J Dates on Vimeo.

The Valspar I Directed came out last week, but I've been so busy I haven't been able to share it.
Shot by Adam Carboni, with this quick :15 I take on the ongoing campaign that tells the story of the most fickle pair of Chameleons ever.   So much fun to work on.

I'll post a proper version eventually that has a couple additional shots to enjoy.