Wednesday, April 26, 2017

BMW 5 Series

Mill+ Director Jeffrey Dates collaborated with KBS for BMW’s latest spot advertising the 5-Series.            


Starting with a series of macro shots, the spot alludes to that of a phone commercial, focusing on detailed shots of the 5-Series latest innovations, before the full car is revealed.

Director of Photography: Madalena Gorka

Thursday, April 20, 2017

The Galaxy S8 Launch Campaign

The Mill joined forces with R/GA for the latest campaign unveiling the launch of the Galaxy S8. The world’s first Infinity Screen – an expansive display that stretches all the way to the edges of the device and makes everything feel more immersive. 




I was asked to Direct a series of launch 4K teasers for Samsung's new phone the S8.  They were nature still life's designed to be some pretty visuals.  Created 100% in post, the natural phenomenon of the various flocks and schools were designed to behave as realistically as possible.

Thursday, February 09, 2017

Lexus "Love Letter"

Mill+ directors Alex Maxwell and Jeffrey Dates joined forces with DenstuBos to bring this futuristic and nostalgic commercial for Lexus to life.

Lexus "Love Letter" from J Dates on Vimeo.


Alex and I were asked by DenstuBos to imagine the near future and how things we take for granted soon could become lost. Shot by DP: Adam Carboni in and around Santiago, Chile to find these amazing locations!

 The termination of the past is reflected on by our elder driver as he looks back on his youth with fondness and remembrance of a life well lived. The thought being, enjoy your thrills now, they may not last forever.

Thursday, September 15, 2016

Ikea Evolution

Worked again with the team over at Leo Burnett Toronto for this mood piece for Ikea. It was a joy to design and shoot the concept around the evolution of Ikea design.


 
Ikea Evolution from J Dates on Vimeo.


Mill+ Director, Jeffrey Dates worked closely with Leo Burnett (Toronto) to create a mood piece celebrating IKEA’s 40th Anniversary in Canada. The spot inspires Canadians with new product designs to live a better everyday life.

Jeffrey was able to conceptualize the script to make “each piece feel heroic and have portraiture while the furniture was being constructed. The story concluded with the complete space being happily lived in and enjoyed."

Thursday, September 08, 2016

The MOTO Z Triptic

So over the last couple of months I worked with Ogilvy to direct a series of Moto-Z spots for their new line of peripherals for the phone.  They were fun little vignettes that tied closely with the Moto branding.  Live action 'diorama's' were shot to give the illusion of a tiny world in your phone.


Mill+ Director Jeffrey Dates worked closely with Ogilvy to curate three spots launching the newest modular smartphone from Motorola, the Moto Z with Moto Mods. The Moto Mods include the Moto Insta-Share Projector, Incipio offGRID(TM) Power Pack, and JBL SoundBoost Speaker. CG Components were specifically designed for each mod by Mill+ Head of Design, Mario Stipinovich which were elegantly combined with live action elements to bring the final spot together.