Right around the time Episode VII was released, I was Directing this spot for Leo Burnett. Bell was partnering up with ILM to brand some Star Wars into their network specific spot!
So we worked closely with ILM to get the actual assets used in the film, populated them in a Bell branded space, and told an epic story of speed and light vs. dark. You know, with phones.
Bell's Epic Star Wars Commercial from J Dates on Vimeo.