Thursday, September 08, 2016

The MOTO Z Triptic

So over the last couple of months I worked with Ogilvy to direct a series of Moto-Z spots for their new line of peripherals for the phone.  They were fun little vignettes that tied closely with the Moto branding.  Live action 'diorama's' were shot to give the illusion of a tiny world in your phone.


Mill+ Director Jeffrey Dates worked closely with Ogilvy to curate three spots launching the newest modular smartphone from Motorola, the Moto Z with Moto Mods. The Moto Mods include the Moto Insta-Share Projector, Incipio offGRID(TM) Power Pack, and JBL SoundBoost Speaker. CG Components were specifically designed for each mod by Mill+ Head of Design, Mario Stipinovich which were elegantly combined with live action elements to bring the final spot together. 

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