Ikea Evolution

Worked again with the team over at Leo Burnett Toronto for this mood piece for Ikea. It was a joy to design and shoot the concept around the evolution of Ikea design.

Ikea Evolution from J Dates on Vimeo.

Mill+ Director, Jeffrey Dates worked closely with Leo Burnett (Toronto) to create a mood piece celebrating IKEA’s 40th Anniversary in Canada. The spot inspires Canadians with new product designs to live a better everyday life.

Jeffrey was able to conceptualize the script to make “each piece feel heroic and have portraiture while the furniture was being constructed. The story concluded with the complete space being happily lived in and enjoyed."