Tuesday, February 09, 2021

MASCOT is at the Superbowl with M&Ms!

Happy New Year.  I've been working on lots of fun stuff and will be able to start talking about some of those things here in the coming weeks.

For now, here is something we did for BBDO and M&M/Mars to announce the launch of their Superbowl spot with Dan Levi.

Looking forward to showing off the full scope of what we're working on.. so stay tuned!

Wednesday, December 02, 2020

Oculus 2 Launch Trailer!


A few months ago I was lucky enough to Direct the Launch for Facebook's Oculus 2!  Good ole Zuck himself introduced the video on stage during the launch event!

Enjoyed working out the look and pacing of this product reveal.  Enjoy.

Wednesday, July 22, 2020

New work during the Pandemic

Hello from Quarantine. 
The first half of this year has been wholly unique in every way.  With a global pandemic on and forcing us all to work from home, things have been different.

Within that time I have launched an ambitious from-home Virtual Production project that I can't wait to share it with you.

Also, I was recently invited to Direct a cinematic launch trailer for Revolutions new game, "Beyond a Steel Sky" that premieres on Apple Arcade.

The entire project was done within Unreal using Revolutions in-game assets.
The Story is wholly original.

It was a fun experience with a crack team. 

Check it out here:  Link.

Tuesday, February 18, 2020

An immersive film set for YouTube Influencers to promote LEGO’s Hidden Side

Last October the Campfire team commissioned Mascot to create and perform the host of their new Lego experience called Hidden Side.   So we created Jack, based on the Hidden Side animated show, who was to help our guests through a haunted scavenger hunt.

I Directed the Mascot aspect of the much larger experience, and am proud to share it here.

Monday, August 26, 2019

Mill Mascot Wins Marketing & Advertising: Creative Invention for Adweek's Project ISAAC Awards

What if you could cut down the time it takes to fully animate a CGI character from weeks to just one day? The Mill’s groundbreaking real-time animation system Mascot combines live rendering with motion sensors in a proprietary system that enables humans to “puppeteer” photorealistic CG characters. The result is a human-powered digital mascot that can perform, respond and interact with its audience in real time. This new form of character digitization allows creatives to improvise and iterate in a completely new way, paving the path for the future of animation.
 —Heide Palermo