Mill Mascot Wins Marketing & Advertising: Creative Invention for Adweek's Project ISAAC Awards

What if you could cut down the time it takes to fully animate a CGI character from weeks to just one day? The Mill’s groundbreaking real-time animation system Mascot combines live rendering with motion sensors in a proprietary system that enables humans to “puppeteer” photorealistic CG characters. The result is a human-powered digital mascot that can perform, respond and interact with its audience in real time. This new form of character digitization allows creatives to improvise and iterate in a completely new way, paving the path for the future of animation.
 —Heide Palermo