GILLETTE SHAVES THE JUSTICE LEAGUE
The brief came from Agency for their client Gillette. The concept was a Gillette top-secret research facility where their engineers worked out how to give the closest shaves to the Justice League. ( How do you shave the Man of Steel?, How can you be fast enough to shave The Flash?, Can Aquaman shave underwater? )
We decided to build a themed presentation around a top-secret file, that had all the information around Gillette's advanced razor technology.
There were tons of reference pulled, both from films we liked, as well as actual Location scouts! We found some incredible spaces in Eastern Europe that looked perfect for the part!! All said, we wanted that retro-future Nasa-mission control vibe. Advanced technology that married well with the Justice League aesthetic.
We designed spaces for the sequences based on what we found during the location scouting. Seen here is a cyclotron for the Flash. He would run around a banked track and the cyclotron would spin around with scientists inside, who then would test out the razors at high speed. Comedy gold!