Thursday, September 15, 2016

Ikea Evolution

Worked again with the team over at Leo Burnett Toronto for this mood piece for Ikea. It was a joy to design and shoot the concept around the evolution of Ikea design.

Ikea Evolution from J Dates on Vimeo.

Mill+ Director, Jeffrey Dates worked closely with Leo Burnett (Toronto) to create a mood piece celebrating IKEA’s 40th Anniversary in Canada. The spot inspires Canadians with new product designs to live a better everyday life.

Jeffrey was able to conceptualize the script to make “each piece feel heroic and have portraiture while the furniture was being constructed. The story concluded with the complete space being happily lived in and enjoyed."

Thursday, September 08, 2016

The MOTO Z Triptic

So over the last couple of months I worked with Ogilvy to direct a series of Moto-Z spots for their new line of peripherals for the phone.  They were fun little vignettes that tied closely with the Moto branding.  Live action 'diorama's' were shot to give the illusion of a tiny world in your phone.

Mill+ Director Jeffrey Dates worked closely with Ogilvy to curate three spots launching the newest modular smartphone from Motorola, the Moto Z with Moto Mods. The Moto Mods include the Moto Insta-Share Projector, Incipio offGRID(TM) Power Pack, and JBL SoundBoost Speaker. CG Components were specifically designed for each mod by Mill+ Head of Design, Mario Stipinovich which were elegantly combined with live action elements to bring the final spot together.